Solution

As the designer for Smoke and Mirror's website, I approached the project with a focus on creating a visually captivating and immersive experience. Leveraging their brand identity and the unique ambiance of the lounge, I developed a dark-themed website design that exuded luxury and sophistication. The horizontal scrolling feature was strategically implemented to mimic the movement of smoke, providing users with an engaging and interactive browsing experience.

The website design seamlessly integrated branding elements, including the establishment's logo and color scheme, to maintain consistency with their offline presence. By incorporating high-quality imagery and multimedia content, I aimed to transport users into the world of Smoke and Mirror, enticing them to explore further.

Furthermore, I prioritized user experience by ensuring intuitive navigation and clear calls to action, guiding visitors through the website seamlessly. Whether users were seeking information about the lounge, browsing menu offerings, or exploring upcoming events, the design facilitated effortless interaction.

Key Achievements

• Distinctive Design: Created a dark-themed website design that reflected the luxury and sophistication of Smoke and Mirror's cannabis lounge.

• Horizontal Scrolling: Implemented horizontal scrolling to evoke the sensation of smoke, enhancing user engagement and immersion.

• Branding Integration: Seamlessly integrated branding elements to maintain consistency with the lounge's offline presence.

• Immersive Experience: Utilized high-quality imagery and multimedia content to transport users into the world of Smoke and Mirror, encouraging exploration.

• User Experience Enhancement: Prioritized intuitive navigation and clear calls to action, ensuring a seamless browsing experience for visitors.