Services Provided
Comprehensive Website UI/UX Design
E-commerce Product Page Design
Industry-Specific Content Presentation
Case Study and Testimonial Pages UI/UX Design
Problem
Founded in 1997, START PAC is a global leader in portable ground power units and battery packs. Despite their strong reputation, they required a complete website overhaul to effectively showcase their wide range of innovative products and services. Their existing platform did not adequately communicate the brand’s technology leadership, decades of expertise, or commitment to sustainability. Additionally, the site needed a user-friendly interface to educate potential clients and streamline the exploration of their diverse product catalog, case studies, and dealer locations.
Services Provided
Comprehensive Website UI/UX Design
E-commerce Product Page Design
Industry-Specific Content Presentation
Case Study and Testimonial Pages UI/UX Design
Problem
Founded in 1997, START PAC is a global leader in portable ground power units and battery packs. Despite their strong reputation, they required a complete website overhaul to effectively showcase their wide range of innovative products and services. Their existing platform did not adequately communicate the brand’s technology leadership, decades of expertise, or commitment to sustainability. Additionally, the site needed a user-friendly interface to educate potential clients and streamline the exploration of their diverse product catalog, case studies, and dealer locations.
Services Provided
Comprehensive Website UI/UX Design
E-commerce Product Page Design
Industry-Specific Content Presentation
Case Study and Testimonial Pages UI/UX Design
Problem
Founded in 1997, START PAC is a global leader in portable ground power units and battery packs. Despite their strong reputation, they required a complete website overhaul to effectively showcase their wide range of innovative products and services. Their existing platform did not adequately communicate the brand’s technology leadership, decades of expertise, or commitment to sustainability. Additionally, the site needed a user-friendly interface to educate potential clients and streamline the exploration of their diverse product catalog, case studies, and dealer locations.
Solution
As a UI/UX designer, I approached the START PAC project with a customer-focused strategy. I designed an intuitive Products Page with clear categorization, allowing users to navigate effortlessly between product types. Each Single Product Page highlighted key features, specifications, and eco-friendly benefits, coupled with a visual hierarchy to guide decision-making. The Industries Pages were designed to showcase START PAC’s expertise in aviation, military, agriculture, and more, with tailored content for each sector.
For credibility and trust-building, I designed engaging Case Studies and Testimonials Pages, leveraging storytelling and visuals to highlight real-world applications. The News and Blog Pages focused on educating users about START PAC’s innovations and industry trends. The Dealer Locator Page featured an interactive design to help users quickly find nearby suppliers.
Key Achievements:
Reduced bounce rates on product pages by 30% within the first three months post-launch.
Designed visually compelling case study and testimonial pages to build trust and credibility.
Created an interactive dealer locator page for easy access to local suppliers.
Delivered a cohesive branding experience across all website pages, emphasizing START PAC’s innovative and eco-friendly mission.
Improved organic traffic through SEO-focused blog and news page designs.
