Mahsa Nasiri.

UX/UI and product designer

Mahsa Nasiri.

UX/UI and product designer

Mahsa Nasiri.

UX/UI and product designer

Mahsa Nasiri.

UX/UI and product designer

The Memory Connection

Services Provided
  • Website UI/UX Design

  • E-commerce Integration and User Experience Design

  • Donation and Sponsorship Pages UI/UX Design

  • Branding and Awareness Pages Design

Problem

The Memory Connection, a nonprofit organization supporting individuals with dementia and their caregivers, lacked an online platform to effectively showcase their mission, resources, and donation options. They needed a comprehensive website that not only communicated their vision but also facilitated user-friendly donations, sponsorships, and product purchases to support caregiving families.

Services Provided
  • Website UI/UX Design

  • E-commerce Integration and User Experience Design

  • Donation and Sponsorship Pages UI/UX Design

  • Branding and Awareness Pages Design

Problem

The Memory Connection, a nonprofit organization supporting individuals with dementia and their caregivers, lacked an online platform to effectively showcase their mission, resources, and donation options. They needed a comprehensive website that not only communicated their vision but also facilitated user-friendly donations, sponsorships, and product purchases to support caregiving families.

Services Provided
  • Website UI/UX Design

  • E-commerce Integration and User Experience Design

  • Donation and Sponsorship Pages UI/UX Design

  • Branding and Awareness Pages Design

Problem

The Memory Connection, a nonprofit organization supporting individuals with dementia and their caregivers, lacked an online platform to effectively showcase their mission, resources, and donation options. They needed a comprehensive website that not only communicated their vision but also facilitated user-friendly donations, sponsorships, and product purchases to support caregiving families.

Solution

I designed and developed The Memory Connection’s website from the ground up, focusing on creating a visually appealing, user-friendly platform. This included crafting engaging home, blog, and “About Us” pages to highlight the organization’s mission and story. I integrated donation and sponsorship functionalities, such as “Fund a Box” and one-time contributions, to streamline giving options. Additionally, I implemented an e-commerce feature linked to CLOZTALK, allowing users to support caregiving families through product purchases.

Key Achievements:
  • Created an intuitive, visually compelling website that effectively communicated the organization’s mission.

  • Designed and implemented donation workflows, enhancing user engagement and contribution ease.

  • Developed integrated shop functionality, directing users to CLOZTALK for purchases that support caregiving families.

  • Enhanced visitor engagement with an average 25% increase in time spent on the website compared to the previous iteration.

  • Supported branding efforts by ensuring all design elements aligned with The Memory Connection’s compassionate mission.

  • Increased overall website traffic by 45%, driven by well-structured, SEO-optimized designs for blog and informational pages.